Bringing

Bringing

customer-centered

customer-centered

design-centric

customer-focused

business-minded

design-centric

design-centric

customer-focused

business-minded

design-centric

approach to

approach to

product

product

strategy.

strategy.

Featured work


Hi there! I'm Alla — a designer and customer experience-focused product leader. I've spent last 10+ years helping startups ship some cool products, create value for their customers, grow high-performing teams and hit business objectives with strategic design.


Hi there! I'm Alla — a designer and customer experience-focused product leader. I've spent last 10+ years helping startups ship some cool products, create value for their customers, grow high-performing teams and hit business objectives with strategic design.


Hi there! I'm Alla — a designer and customer experience-focused product leader. I've spent last 10+ years helping startups ship some cool products, create value for their customers, grow high-performing teams and hit business objectives with strategic design.

Hi there! I'm Alla — a designer and customer experience-focused product leader. I've spent last 10+ years helping startups ship some cool products, create value for their customers, grow high-performing teams and hit business objectives with strategic design.


Hi there! I'm Alla — a designer and customer experience-focused product leader. I've spent last 10+ years helping startups ship some cool products, create value for their customers, grow high-performing teams and hit business objectives with strategic design.

Transforming glucose monitoring app
into a lifestyle product

Transforming glucose monitoring app into a lifestyle product

Transforming glucose monitoring app into a lifestyle product

Transforming glucose monitoring app into a lifestyle product

Transforming glucose monitoring app into a lifestyle product

Nutrisense

Series A | Health & Wellness

Implemented a comprehensive customer-centered process to enable product-led growth and help the company extend its product's reach beyond diabetes management use cases.

2x customer base

with 14% MoM gowth

30% more users

engage with their data

1.5x improvement

in member-nutritionist ratio

Role: Director of Product & UX

Customer segmentation
Product Strategy
UX strategy
Research Ops
UX strategy
UX strategy
Research Ops
Product Design
Design Leadership
Product Design
Design Leadership

Role: Director of Product & UX

Customer segmentation
Product Strategy
UX strategy
Research Ops
UX strategy
UX strategy
Research Ops
Product Design
Design Leadership
Product Design
Design Leadership

Role: Director of Product & UX

Customer segmentation
Product Strategy
UX strategy
Research Ops
UX strategy
UX strategy
Research Ops
Product Design
Design Leadership
Product Design
Design Leadership

Role: Director of Product & UX

Customer segmentation
Product Strategy
UX strategy
Research Ops
UX strategy
UX strategy
Research Ops
Product Design
Design Leadership
Product Design
Design Leadership

Role: Director of Product & UX

Customer segmentation
Product Strategy
UX strategy
Research Ops
UX strategy
UX strategy
Research Ops
Product Design
Design Leadership
Product Design
Design Leadership

Role: Director of Product & UX

Customer segmentation
Product Strategy
UX strategy
Research Ops
UX strategy
UX strategy
Research Ops
Product Design
Design Leadership
Product Design
Design Leadership

Role: Director of Product & UX

Customer segmentation
Product Strategy
UX strategy
Research Ops
UX strategy
UX strategy
Research Ops
Product Design
Design Leadership
Product Design
Design Leadership

Building a community
engagement platform

Building a community engagement platform

Building a community engagement platform

Building a community engagement platform

Insticator

Series A | Ad & Engagement Tech

Defined post-acquisition 12-mo product and UX strategy for a new engagement product, driving adoption by a number of high-profile publishers and achieving 2M MAU with 70K+ creators in the first 18 month post-launch.

Role: Lead Product & Design Strategist

Customer segmentation
Customer segmentation
Customer segmentation
Customer segmentation
Product Strategy
Product Strategy
Product Strategy
Product Strategy
UX strategy
UX strategy
UX strategy
UX strategy
Product design
Product design
Product design
Product design

Role: Lead Product & Design Strategist

Customer segmentation
Product Strategy
UX strategy
Product design

Role: Lead Product & Design Strategist

Customer segmentation
Product Strategy
UX strategy
Product design

Building a community
engagement platform

Insticator

Series A | Ad & Engagement Tech

Defined post-acquisition 12-mo product and UX strategy for a new engagement product, driving adoption by a number of high-profile publishers and achieving 2M MAU with 70K+ creators in the first 18 month post-launch.

Role: Lead Product & Design Strategist

Improving learning
with an award-winning classroom tool

Improving learning with an award-winning classroom tool

Improving learning with an award-winning classroom tool

Improving learning with an award-winning
classroom tool

Spearheaded product discovery and led the team through creation, successful launch and rapid growth of Recap — a K-12 e-learning platform focused on promoting inquiry-driven learning and creating personalized fun-filled learning experiences.

200K sign ups within 1st school year

200K sign ups within 1st school year

(doubled original growth target of 100K)

(doubled original growth target of 100K)

Role: Head of Design, Acting Product Lead

Product discovery
Product discovery
Product discovery
Product discovery
Product discovery
Design strategy
Design strategy
Design strategy
Design strategy
Design strategy
Brand strategy
Brand strategy
Brand strategy
Brand strategy
Brand strategy
Product Design
Product Design
Product Design
Product Design
Product Design
Product Design
Product Management
Product Management
Product Management
Product Management
Product Management

🙋 1,5M users

🙋 1,5M users

🙋 1,5M users

🙋 1,5M users

🏆 2018 Best Website for Teaching & Learning (by AASL)

🏆 2018 Best Website for Teaching & Learning
(by AASL)

🏆 2018 Best Website for Teaching & Learning (by AASL)

🏆 2018 Best Website for Teaching & Learning (by AASL)

🏆 Best video response tool for the classroom (by Common Sense Education)

🏆 Best video response tool for the classroom
(by Common Sense Education)

🏆 Best video response tool for the classroom (by Common Sense Education)

🏆 Best video response tool for the classroom (by Common Sense Education)

Reimagining education
through technology

Reimagining education through technology

Reimagining education through technology

Reimagining education through technology

Swivl

Edtech

Led product team through the launch of several 0→1 products (Recap, Recap Discover, Synth, Swivl Teams), owning product discovery, strategic product and brand decisions across the product portfolio.

Four 0→1 products launched

Role: Head of Design, Acting Product Lead

Product discovery
Design strategy
Brand strategy
Product Design
Product Management
Brand strategy
Product Management

Role: Head of Design, Acting Product Lead

Product discovery
Design strategy
Brand strategy
Product Design
Product Management
Brand strategy
Product Management

Role: Head of Design, Acting Product Lead

Product discovery
Design strategy
Brand strategy
Product Design
Product Management
Brand strategy
Product Management

Role: Head of Design, Acting Product Lead

Product discovery
Design strategy
Brand strategy
Product Design
Product Management
Brand strategy
Product Management

Role: Head of Design, Acting Product Lead

Product discovery
Design strategy
Brand strategy
Product Design
Product Management
Brand strategy
Product Management

Role: Head of Design, Acting Product Lead

Product discovery
Design strategy
Brand strategy
Product Design
Product Management
Brand strategy
Product Management

Role: Head of Design, Acting Product Lead

Product discovery
Design strategy
Brand strategy
Product Design
Product Management
Brand strategy
Product Management

Testimonials

“Alla has a swiss army knife of skills in design, strategy and product. She has incredible drive for solving problems creatively and the focus to execute on ambitious timelines."

Anna Kop

UX Research & Strategy partner at BlueUmbrella Research

“Alla's capabilities span design, product management, project management and marketing. Unusually for someone of this breadth, she also has incredible depth in design. Most importantly - her work is stunning. Everything she did at Swivl raised the bar. She is a strong communicator across language barriers, highly organized yet also highly creative, a skilled researcher and effective at building processes for multi-disciplinary teams."

Brian Lamb

Founder and CEO at Swivl

“Alla's capabilities span design, product management, project management and marketing. Unusually for someone of this breadth, she also has incredible depth in design. Most importantly - her work is stunning. Everything she did at Swivl raised the bar. She is a strong communicator across language barriers, highly organized yet also highly creative, a skilled researcher and effective at building processes for multi-disciplinary teams."

Brian Lamb

Founder and CEO at Swivl

“Alla's capabilities span design, product management, project management and marketing. Unusually for someone of this breadth, she also has incredible depth in design. Most importantly - her work is stunning. Everything she did at Swivl raised the bar. She is a strong communicator across language barriers, highly organized yet also highly creative, a skilled researcher and effective at building processes for multi-disciplinary teams."

Brian Lamb

Founder and CEO at Swivl

“Alla's capabilities span design, product management, project management and marketing. Unusually for someone of this breadth, she also has incredible depth in design. Most importantly - her work is stunning. Everything she did at Swivl raised the bar. She is a strong communicator across language barriers, highly organized yet also highly creative, a skilled researcher and effective at building processes for multi-disciplinary teams."

Brian Lamb

Founder and CEO at Swivl

“Alla's capabilities span design, product management, project management and marketing. Unusually for someone of this breadth, she also has incredible depth in design. Most importantly - her work is stunning. Everything she did at Swivl raised the bar. She is a strong communicator across language barriers, highly organized yet also highly creative, a skilled researcher and effective at building processes for multi-disciplinary teams."

Brian Lamb

Founder and CEO at Swivl

"Alla is one of the most thoughtful and forward-thinking UX leaders I’ve worked with. Her blend of strategic thinking, user-first mindset, and incredible attention to detail make her a force in digital innovation. She leads with empathy, clarity, and a deep understanding of what it takes to drive product-led growth."

Clemens W. Janssen

Lead UX Researcher at Nutrisense

“I had a pleasure of working with Alla for a number of years. She is a great designer, leader, and collaborator. I highly recommend Alla because she is creative, empathetic, hard-working, and will meet and exceed any expectations.”

Vladimir Tetelbaum

Founder and CTO at Swivl

"As a product designer, Alla excels at executing and leveraging UX research to define strategy and tactics around complex product initiatives. She is kind, self-directed, and an excellent communicator. Collaborating with her during her tenure at Insticator helped me and the other designers in our team to learn from her and level up significantly."

Francisco (Paco) Martinez

Design Director at Insticator

Get in touch

Get in touch

Get in touch

Get in touch

Get in touch

Get in touch