I bridge design, UX research, and product leadership, balancing design craft and customer-centricity with a sharp focus on shaping business outcomes.
I bridge design, UX research, and product leadership, balancing design craft and customer-centricity with a sharp focus on shaping business outcomes.
I bridge design, UX research, and product leadership, balancing design craft and customer-centricity with a sharp focus on shaping business outcomes.
I am good at
Product Strategy
✳︎
Design Strategy
✳︎
Product Design
✳︎
Product Discovery
✳︎
0→1 Products
✳︎
Strategic & Design Research
✳︎
Interaction Design
✳︎
Design Leadership
✳︎
Product Management
✳︎
I believe startups succeed when they know their customers deeply and design with intent. My mission is to make that mindset operational — helping teams move from assumptions to evidence, and from vision to value.
My approach
Purposeful customer-centricity and outcome-focused design
Customer-centricity isn’t a buzzword — it’s the foundation of product-led growth.
My work with startups focuses on embedding structured, programmatic approaches that enable:
Evidence-based decision-making
Customer insights are there when decisions are being made — structured, easily accessible and most importantly actionable. Product strategy is powered by customer knowledge.
Empowered and collaborative teams
Intentional, outcome-driven design
Evidence-based decision-making
Customer insights are there when decisions are being made — structured, easily accessible and most importantly actionable. Product strategy is powered by customer knowledge.
Empowered and collaborative teams
Intentional, outcome-driven design
Evidence-based decision-making
Customer insights are there when decisions are being made — structured, easily accessible and most importantly actionable. Product strategy is powered by customer knowledge.
Empowered and collaborative teams
Intentional, outcome-driven design
Evidence-based decision-making
Customer insights are there when decisions are being made — structured, easily accessible and most importantly actionable. Product strategy is powered by customer knowledge.
Empowered and collaborative teams
Intentional, outcome-driven design
Evidence-based decision-making
Customer insights are there when decisions are being made — structured, easily accessible and most importantly actionable. Product strategy is powered by customer knowledge.
Empowered and collaborative teams
Intentional, outcome-driven design
Evidence-based decision-making
Customer insights are there when decisions are being made — structured, easily accessible and most importantly actionable. Product strategy is powered by customer knowledge.
Empowered and collaborative teams
Intentional, outcome-driven design
Evidence-based decision-making
Customer insights are there when decisions are being made — structured, easily accessible and most importantly actionable. Product strategy is powered by customer knowledge.
Empowered and collaborative teams
Intentional, outcome-driven design
What makes my experience unique
Remote Leadership
Executive Collaboration
Research-Driven Mindset
My commitment to solving real problems led me to deeply value research, integrate it into product organizations, and ensure that decisions are evidence-based.
Over 10 years of direct collaboration with executive decision-makers, reporting to CEOs, and shaping product strategies at the highest level.
I’ve been working remotely since 2014 — long before COVID made it the norm. Led several international remote teams. I really know how to build remote teams, without compromising on efficiency or creative potential.
Remote Leadership
Executive Collaboration
Research-Driven Mindset
My commitment to solving real problems led me to deeply value research, integrate it into product organizations, and ensure that decisions are evidence-based.
Over 10 years of direct collaboration with executive decision-makers, reporting to CEOs, and shaping product strategies at the highest level.
I’ve been working remotely since 2014 — long before COVID made it the norm. Led several international remote teams. I really know how to build remote teams, without compromising on efficiency or creative potential.
Remote Leadership
Executive Collaboration
Research-Driven
My commitment to solving real problems led me to deeply value research, integrate it into product organizations, and ensure that decisions are evidence-based.
Over 10 years of direct collaboration with executive decision-makers, reporting to CEOs, and shaping product strategies at the highest level.
I’ve been working remotely since 2014 - long before COVID made it the norm. Led several international remote teams. I really know how to build remote teams, without compromising on efficiency or creative potential.
Remote Leadership
Executive Collaboration
Research-Driven
My commitment to solving real problems led me to deeply value research, integrate it into product organizations, and ensure that decisions are evidence-based.
Over 10 years of direct collaboration with executive decision-makers, reporting to CEOs, and shaping product strategies at the highest level.
I’ve been working remotely since 2014 - long before COVID made it the norm. Led several international remote teams. I really know how to build remote teams, without compromising on efficiency or creative potential.
Remote Leadership
Executive Collaboration
Research-Driven Mindset
My commitment to solving real problems led me to deeply value research, integrate it into product organizations, and ensure that decisions are evidence-based.
Over 10 years of direct collaboration with executive decision-makers, reporting to CEOs, and shaping product strategies at the highest level.
I’ve been working remotely since 2014 - long before COVID made it the norm. Led several international remote teams. I really know how to build remote teams, without compromising on efficiency or creative potential.
Remote Leadership
Executive Collaboration
Research-Driven Mindset
My commitment to solving real problems led me to deeply value research, integrate it into product organizations, and ensure that decisions are evidence-based.
Over 10 years of direct collaboration with executive decision-makers, reporting to CEOs, and shaping product strategies at the highest level.
I’ve been working remotely since 2014 - long before COVID made it the norm. Led several international remote teams. I really know how to build remote teams, without compromising on efficiency or creative potential.
Remote Leadership
Executive Collaboration
Research-Driven Mindset
My commitment to solving real problems led me to deeply value research, integrate it into product organizations, and ensure that decisions are evidence-based.
Over 10 years of direct collaboration with executive decision-makers, reporting to CEOs, and shaping product strategies at the highest level.
I’ve been working remotely since 2014 — long before COVID made it the norm. Led several international remote teams. I really know how to build remote teams, without compromising on efficiency or creative potential.
Remote Leadership
Executive Collaboration
Research-Driven Mindset
My commitment to solving real problems led me to deeply value research, integrate it into product organizations, and ensure that decisions are evidence-based.
Over 10 years of direct collaboration with executive decision-makers, reporting to CEOs, and shaping product strategies at the highest level.
I’ve been working remotely since 2014 — long before COVID made it the norm. Led several international remote teams. I really know how to build remote teams, without compromising on efficiency or creative potential.
Remote Leadership
Executive Collaboration
Research-Driven Mindset
My commitment to solving real problems led me to deeply value research, integrate it into product organizations, and ensure that decisions are evidence-based.
Over 10 years of direct collaboration with executive decision-makers, reporting to CEOs, and shaping product strategies at the highest level.
I’ve been working remotely since 2014 — long before COVID made it the norm. Led several international remote teams. I really know how to build remote teams, without compromising on efficiency or creative potential.
Experience timeline
2023 - Now
Co-founder at fivefold.team
Co-founder at fivefold.team
Co-founder at fivefold.team
CX & Product strategy consulting | Product team as a service
Global • remote
2021 - 2023
Director of Product & Design at Nutrisense
Director of Product & Design at Nutrisense
Director of Product & Design at Nutrisense
Series A ($20M) | $45M ARR | Digital Health
Chicago, Il • remote
2021 - 2022
2020 - 2021
Lead Product & Design Strategist at Insticator
Lead Product & Design Strategist at Insticator
Lead Product & Design Strategist at Insticator
Series A | Ad & Engagement Tech
New York, NY • remote
My mantras, aka operating principles
Solve real problems
Solve real problems
Solve real problems
Solve real problems
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Know your customer
Know your customer
Know your customer
Know your customer
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Design with intent
Design with intent
Design with intent
Design with intent
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Balance methods, challenge overquantification
Balance methods, challenge overquantification
Balance methods, challenge overquantification
Balance methods, challenge overquantification
Balance methods, challenge overquantification
Balance methods, challenge overquantification
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Prioritize systems thinking over constant output
Prioritize systems thinking over constant output
Prioritize systems thinking over constant output
Prioritize systems thinking over constant output
Focus on outcomes over processes
Focus on outcomes over processes
Focus on outcomes over processes
Focus on outcomes over processes
Focus on outcomes over processes
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Move fast, but smart
Move fast, but smart
Move fast, but smart
Move fast, but smart
Move fast, but smart
Always looking to team up with founders and startup teams. Whether it’s shaping strategy or diving deep into design and discovery, I can plug in where your team needs it most. Get in touch!
Always looking to team up with founders and startup teams. Whether it’s shaping strategy or diving deep into design and discovery, I can plug in where your team needs it most. Get in touch!
Always looking to team up with founders and startup teams. Whether it’s shaping strategy or diving deep into design and discovery, I can plug in where your team needs it most. Get in touch!
Always looking to team up with founders and startup teams. Whether it’s shaping strategy or diving deep into design and discovery, I can plug in where your team needs it most. Get in touch!
allabielikova.design © 2025
|
Designing
for
impact.
growth.
fun :)
impact.
allabielikova.design © 2025
Designing
for
impact.
growth.
fun :)
impact.
allabielikova.design © 2025
|
Designing
for
impact.
growth.
fun :)
impact.
allabielikova.design © 2025
|
Designing
for
impact.
growth.
fun :)
impact.
Get in touch
Get in touch
Get in touch
Get in touch
Get in touch