Alla Bielikova,
Designer and product leader turning design into growth for startups.
10+ years
4 startups
2 VC-backed teams
11 products
B2C | EdTech
Recap — a K-12 e-learning platform focused on promoting inquiry-driven learning and creating personalized fun-filled learning experiences.
200K sign ups
within the 1st school year
1.5M
users





Swivl
Edtech
Reimagining education through technology
Swivl develops educator-focused solutions with proprietary hardware and a suite of digital tools, that enable teachers and students strengthen and share their skills. Used in 40000+ classrooms and universities worldwide.
Four 0→1 products launched
Testimonials
"Alla has a swiss army knife of skills in design, strategy and product. She has incredible drive for solving problems creatively and the focus to execute on ambitious timelines."
Anna Kop
UX Research & Strategy partner at BlueUmbrella Research
"Alla is one of the most thoughtful and forward-thinking UX leaders I’ve worked with. Her blend of strategic thinking, user-first mindset, and incredible attention to detail make her a force in digital innovation. She leads with empathy, clarity, and a deep understanding of what it takes to drive product-led growth."
Clemens W. Janssen
Lead UX Researcher at Nutrisense
"I had a pleasure of working with Alla for a number of years. She is a great designer, leader, and collaborator. I highly recommend Alla because she is creative, empathetic, hard-working, and will meet and exceed any expectations."
Vladimir Tetelbaum
Founder and CTO at Swivl
"As a product designer, Alla excels at executing and leveraging UX research to define strategy and tactics around complex product initiatives. She is kind, self-directed, and an excellent communicator. Collaborating with her during her tenure at Insticator helped me and the other designers in our team to learn from her and level up significantly."
Francisco (Paco) Martinez
Design Director at Insticator